Advertising and The Indian Army

The recent attacks in Uri, the unrest in Kashmir and the deaths of the armed forces personnel has suddenly instilled a new sense of respect for The Indian Army in the hearts of Brand Managers and Creative Heads across the advertising industry and probably in the hearts and minds of the common man.

Sadly, there is no respect or love lost for the forces without a handful of deaths… we are such an amazing race (extreme sarcasm intended). Through no fault of our own, we are disrespectful and fickle. It just is… the way of the world.
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