Stand up and take notice. We’re being conned into becoming a community of automatic consumerists. Slogging our collective butts off just so we can buy shit. Shit we buy for the sake of buying it. And buy it shiny and shoddy so we can throw it away in two years to make room for more new shit. By choice, accident, or manipulation, we’re trying to chase after a society which decided that they’d rather have luxury SUVs, large, low-fat, soy-milk lattes with extra foam and sprinkles on top and nineteen kinds of sushi for dinner, than have time to spend with the family and friends for whom they work so hard. Continue Reading
The recent attacks in Uri, the unrest in Kashmir and the deaths of the armed forces personnel has suddenly instilled a new sense of respect for The Indian Army in the hearts of Brand Managers and Creative Heads across the advertising industry and probably in the hearts and minds of the common man.
Sadly, there is no respect or love lost for the forces without a handful of deaths… we are such an amazing race (extreme sarcasm intended). Through no fault of our own, we are disrespectful and fickle. It just is… the way of the world.
Oh my god! Oh my god! Oh my bow wowin god!
Am going to mama’s office today. You might think it’s no big deal because she takes me almost every day. But it’s so much fun! The best days are when daddy takes us on the noisy metal animal he refers to as the Bullet. So much to see, so much to hear. And those bewildered looks I get! Man…
So here is a little something about myself. My parents say the same about me. Wonder why. Am 59 days old and Daddy refers to me as that Little Thing. Only my brother doesn’t think so. They’ve named me Samrat. Wonder what that means but the homo-sapiens love it. I personally prefer Munchkin, I think mom prefers it too!
On the 14th of September 2016, Bangalore was slowly limping from a riot stricken reality to some semblance of normalcy. After two days at home for precautionary measures, it was definitely time to get back to business. It started out to be like any given day at work, until late morning when I encountered what I will definitely remember as one of those days when you have to summon all your inner strength and just get through the day, somehow.
An inconspicuous email from my auditor hit my inbox a little before noon. In that moment, it didn’t seem so important to read immediately, so I marked it for follow up. After sometime, it dawned on me that an email marked “Financials ‘15-’16” probably warranted a quicker response from me. Grudgingly and somewhat inattentively, I opened the attachment in his mail. There it was… staring me in the face with the ‘I gotcha, didn’t I?’ look. I could see my auditor’s face smirking in the background as a watermark on the document.
Those who have a passion for antique furniture will tell you how it makes them feel connected in some way to their past. Like the time you raced with your father to be the first one to ‘claim’ Dadu’s easy chair for the day in your grandparents’ home! Or your thrill at discovering an old Kerala day bed while roaming about in Jew Town; finding that long wooden bench you sat on at the railway station as a child or buying an easy chair at the Sunday auction at Russell Exchange in Calcutta (yes, we still call it that) — these are discoveries that make you happy from inside.
While you feel nostalgic about a time gone by, about people you’ve come to associate with those items, you have this sudden realisation deep within that it is so hard to find furniture like that nowadays. Everything is so posh, modern and everyone races to get the best deal on the latest trend. But you know that maybe you’re different from that lot. Maybe your ideal home would be a modern home, but with a reminder of your past and where you come from. Your own space. Your home tells your story. And that’s how Auraz Design came into being.